"GTB Account Services (Level 2B)" provides comprehensive training on Current Account and Savings Account (CASA) management, as well as operating accounts within Global Transaction Banking (GTB). Participants will learn the definitions of CASA and operating accounts, contrast their nature, explore strategies for acquiring CASA, and understand how operating accounts function. The course emphasizes the importance of CASA for banks, sales techniques for CASA acquisition, and strategies for attracting cheap funds through operating accounts.
Define CASA and operating accounts.
Contrast the nature of both CASA and operating accounts
Describe strategies of acquiring CASA.
Recognize how operating accounts work.
Retail Banking Managers=Corporate Banking Executives=Product Development Specialists:=Branch Managers
